Summary
How to set up Google Analytics to see who your website’s visitors are
What content they want to see from your business.
How they behave when browsing your site.
Body
Environment
Google Analytics
Issue
How to setup Google Analytics and add it to your Google Site.
Resolution
Google Analytics is not part of the core Google services offered at U-M, hence it's not supported by ITS.
Additional Information
The following third-party link has more info (note that this is not a UMICH site and could be invalidated at any time): https://blog.hootsuite.com/how-to-set-up-google-analytics/